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VIT Online MBA in Digital Marketing

  • Date: 20-Aug-25
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VIT Online MBA in Digital Marketing
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About VIT Online MBA in Digital Marketing

Introduction

Vellore Institute of Technology (VIT), was established  in 1984 by Dr. G. Viswanathan in Vellore, Tamil Nadu, has now become one of the top institutes in India for higher studies. It's known for strong learning, new research, and wide reach. First called Vellore Engineering College, VIT got the tag of a “Deemed to be University” by the Indian government in 2001 and has been one of the top private schools in India since then. With top marks from NAAC and nods from big groups here and far, VIT is praised for its top programs in fields like engineering, tech, science, business, and management. With sites in Vellore, Chennai, Bhopal, and Andhra Pradesh, VIT serves a mix of students and promotes a mix of learning, new ideas, and work together. To meet the need for easy and open learning.

 

Key highlights 
 Details 
University Name  Vellore Institute of Technology (VIT)
Approved  NAAC A++, UGC, AICTE
Courses offered  Master’s degree (PG)
Postgraduate degree offered  Master of business administration (MBA)
Master of computer applications (MCA)
Master of science in data science (M.Sc)
Course eligibility  For master’s (10+2 from any recognized board) &
a bachelor degree required from approved institutes 
Course duration  2 year (4 semester for master degree)

 

About MBA In Digital Marketing
 
MBA in Marketing is a high level course which aims at giving students the excellence knowledge about brand management, strategy thinking in the firm. In our fast world, a company's marketing team is a key asset. All kinds of firms realize that to keep growing they need skilled staff that know about market trends and the risk. Thus the need for sharp and trained marketing experts is rapidly increasing.  VIT MBA in digital marketing trains candidates to deal with strategy planning, organizing,brand deals and firm growth. The call for marketing is rising in today’s work world with things like global reach, tech shifts, mixed work setups, and new work views that change the firm scene. The need for smart marketing professionals is very high, as firms in the world want skills in the digital market also. An MBA in marketing tackles real tasks with the help of book learning with real skills like dealing with brands, leading, managing risk, and making choices based on market trends.

During the entire 2 year course you will learn skills which will help you to grow: 

  • Brand management 
  • Strategy planning 
  • Digital marketing 
  • Advertising and promotion 
  • Team management & decision making
  • Market analysis
  • Branding & positionning
  • Customer relation management

Course and Syllabus Of Vellore Institute Technology Online MBA

This is a 2 year programme which has 4 semesters

Semester 1:

  • Principles of Management
  • Managerial Economics
  • Financial Accounting
  • Data Analytics
  • Business Communication

Semester 2:

  • Human Resource Management
  • Marketing Management
  • Operations Management
  • Strategic Management
  • Financial Management

Semester 3:

  • Marketing 
  • Consumer Behaviour
  • Digital Marketing
  • Retail Management
  • Service Marketing
  • Brand Management for the Digital Era

Semester 4:

  • Project 

Admission Process And Criteria For Vellore Institute Technology 
Eligibility: The candidates must have a bachelor's degree from any recognized university with the minimum score of at least 50% marks and 45% for reserved categories.

Application Steps:

1. Visit the website of Oninle Vellore Institute of Technology 
2. Check the eligibility criteria 
3. Register yourself and fill the online application form
3. Upload your documents (marksheets, photo, ID proof,address details etc.)
4. Pay your fees using emi plans or through net banking / debit card 

Scholarship Plans

 

Category 
 Scholarship Eligibility / Documents
Defence personnel  10% Personnel / service / ic number 
Alumni of VIT  10% Programme  completion certificate by VIT 

Vellore Institute technology Online examination Pattern 

The exam system at Vellore Institute of Technology (VIT) is set to be fair, tough, and smooth for students who learn online. The school uses a steady check way all through the term to keep students on track and away from cram sessions. They mix daily checks and big tests at the term's end. Daily checks have quizzes, tasks, case talks, chats, and short exams, making up about 30% to 40% of all marks. The rest, 60% to 70%, comes from a big test or project, depending on the class. These exams run on a safe online system with AI watch tools. Students must show their face on cam to prove who they are before they start, and they are watched to stop cheats. Questions change up to make each test unique.

The school also checks for copy work in papers and projects, keeping high study honesty. To help students, VIT gives trial runs, teaches how to use the platform, and clear test tips. The grading is open, and students get quick scores and comments online. Also, students can ask questions or seek score reviews if needed. This firm method keeps the value of online tests and makes sure students keep learning and testing real skills, meeting VIT’s goal to give top teaching in a ready digital way.

Career outcomes after the course:

After completing this online MBA course in digital marketing from VIT university you can have roles such as:

  • Marketing manager
  • Brand manager
  • Digital marketing
  • Sales manager
  • Product manager
  • Market research analyst
  • Advertising manager
  • Social media manager
  • Public relation manager
  • Customer relation manager

Job Partners

  • Adobe
  • TCS
  • Cognizant
  • Accenture
  • Deloitte
  • KPMG
  • PwC
  • Barclays
  • L&T
  • Bosch

Expected salary: 

 

Role 
 Average salary package 
Marketing manager  ₹7 - 12 LPA 
Brand manager  ₹8 - 14 LPA 
Digital marketing   ₹6 - 10 LPA 
Sales manager ₹5 - 11 LPA
Product manager  ₹12 - 25 LPA
Market research analyst ₹4 - 7 LPA
Advertising manager ₹6 - 12 LPA 
Social media manager ₹4 - 8 LPA
Public relation manager ₹5 - 8 LPA
Customer relation manager ₹5 - 9 LPA

 

What Is The Future Of MBA In Digital Marketing

The path for an online MBA in digital Marketing Management looks very good, in today’s fast and digital world market. Marketing is vital for each company, it links firms to an audience that grows brand worth, pushes reach, and keeps the business going. With quick growth in online tools, AI-driven data, and crucial information, the job of marketing professionals has moved from theory ways to a more plan-based way. MBA in digital Marketing gives students the skills they need to know market trends, make good ads plans, handle brand look, and use online tools to reach more audiences. Unlike other MBA tracks like finance or actions, marketing mixes art with data, letting pros work in many areas like goods, shops, tech, host places, shows, and more.

One big benefit of picking marketing over other tracks is the many job roles it has from brand and goods management to online marketing, sales, ads, and market studies. Also, marketing professionals often move up fast in their careers due to their big role in making money and being seen. With more need for made-for-you buyer fun, firms are putting more into ads plans, making more jobs for smart marketing leads. The rise of online buy and social media has made new job paths that weren’t there ten years back, like influencer marketing and online ads plans.

Conclusion: 

The VIT University Online MBA in Digital Marketing is a top choice for those wanting to lead in marketing and business. Known for its high rank and global fame, VIT's program mixes great teaching with the ease of online study, suited for both working folks and new graduates. It covers the need to know management skills and top marketing ideas like consumer trends, digital ads, brand control and sales plans. What sets it apart is its real-world focus with live classes, case examples, and a rich online library. VIT helps with job preparation too, from resumes to interviews and networking, boosting job chances in advertising and sales. With partners worldwide and top credentials, the low and fair costs, this MBA is a great way for career-driven people to move up.

FAQs

Q1. Is an Online degree from Online Vellore Institute Technology worth it?

Ans. Yes, the online degree is valid as it is UGC recognized and NAAC A+ accredited, which allows you to work with both public and private, for all sector jobs.

Q2.Does faculty provide proper assistance to students?

Ans. The faculty of Vellore Institute Technology is highly qualified with a PHDs holding degree. They provide 24/7 assistance to students, good live support, live classes for doubt solving via lms .

Q3: Do I need to clear any test to get into VIT?

Ans: No, there is no test required to get into the VIT. They mostly pick students based on bachelor marks and sometimes job history.

Q4. What can I do after doing an online MBA?

Ans. After completing this online MBA  from online VIT university you can have roles such as:

  • Marketing manager
  • Brand manager
  • Digital marketing
  • Sales manager