Manipal University Online MBA in Marketing

In this fast world where we all stay connected so well, how well your market can make or break any brand or biz. From the ads we skip on social media to how items are shown and sold in shops, marketing is all around us. It’s not just about selling things, it’s also about knowing what buyers want, looking at buyers shapes, and making value that hits both the heart and the mind. With all the new tech changes, firms count more on data, branding,and reaching out to buyers to stay in game. This makes marketing a key and always changing job in the world market. MBA in Marketing is a higher degree that teaches students about top-level marketing, branding, how buyers think, how to talk in biz, and strategy. It's great for those who like to make, think, and link folks with goods or services. With today's digital-first biz set-up, places want marketing folks who get both the old ways of ads and also the new areas like online marketing, SEO, using social media, and working with influencers. Studying for this Master’s lets people get both basic and real-world knowledge about marketing. It lets you learn how to see what the market needs, split up target groups, grow brand worth, and set products right in many places. The course aims to boost smart thinking, lead skills, and how to talk well—making grads ready to take on big marketing needs in areas like goods, tech, fashion, media, banking, and more. The call for smart marketing folks is very high, as firms around the world try to get buyer's eyes in a full and digital market. With more online buying, social sites, and made-for-you buyer experiences, we need new and smart marketing ideas more than ever. Whether you dream of being a brand lead, online marketing pro, market study expert, or start your own thing, a Master’s in Marketing opens many job doors.There are some skills which you will develop after doing MBA in marketing:

• Strategic thinking
• Communication and persuasion
• Data-driven decision making
• Market analysis
• branding&positionning
• Customer relation management
• Digital tools like (seo, sem, google,analytics etc) 

Why To Do MBA In Marketing 

Picking an MBA in marketing over other fields is great for people who love to create, talk, watch how folks buy, and build brands. While other MBA fields like finance, operations etc deal with stuff inside of the firm grow by the smart messages and making value. In our world today, where how people see a brand, their buying feel, and how brands sit in the marketing folks are needed more than ever. An MBA in marketing gives you skills that you can use in many types of work, from selling goods and running online shops to health care and tech. It leads to many job paths that need you to think, create, and plan, like running a brand, online marketing, studying market data, or giving marketing advice. Plus, marketing folks often talk right with the top bosses about the firm’s future, making their job have a big say and lots of perks. Unlike some fields that stick to just some jobs, marketing lets you move in many work paths. If you like to know people, shape trends, fix things in new ways, and see the effect of your work on a firm’s win, then an MBA in marketing is your best bet to shine in the tough work world. 

About Manipal University 

Manipal university that is set up by the Manipal education group was established in 2011 in Jaipur. It is one of the most respected universities in the education sector as it offers a range of graduate and post graduate programmes such as management, medical, humanities etc. It is a UGC approved private university that is NAAC accredited with an A+ grade. As to connect with the wide range of students they now came up with their digital learning platform known as online manipal These ranks indicate institutional strength in quality academic 

performance. Whether you’re working professionally ,aiming to switch your career or a fresher graduate aspiring, this online course could be your gateway to build a successful career.

Course and syllabus 

Manipal Online MBA has  a semester-wise structure. This is a 2 year programme that uses a Learning Management System (LMS) that tracks progress of students by managing assignments and allows communication with faculty. The programme is 100% Online with Recorded lectures by industry experts, Weekly live interactive sessions, E-books and case studies,  Peer discussions and modules and  Doubt-solving classes  via webinars and LMS. The course structure is designed to provide theoretical knowledge as well as specific domain expertise. 

Semester1:

• Entrepreneurial Practice
• Business Communication (WAC)
• Managerial Economics
• Financial Accounting
• Data Visualisation (Excel/Tableau)
• Organizational Behaviour
• Marketing Management

Semester 2:

• Business Research Methods (R/Python)
• Operation Management
• Human Resource Management
• Management Accounting
• Financial Management
• Legal Aspects of Business
• Business Communication (VAC)

Semester 3:

Core Subjects

• Strategic Management
• Term Paper

Electives/Specializations subjects

• Sales Distribution and Supply Chain Management
• Consumer Behaviour
• Retail Marketing
• Marketing Research

Semester 4:

Core Subjects

• International Business Management
• Project

Electives/Specializations subjects

• Services Marketing and Customer Relationship Management
• Advertising Management and Sales Promotion
• E-Marketing
• International Marketing