What is Digital Marketing?


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Digital Marketing encloses all merchandise assays that utilize an appliance or the cyberspace. Business attaches exponential passage such as web crawler, social site, Email, and other websites to affix with potential customers. As many corporate bodies are proving important to this field, this shows secure this sector is in the near future. Salary of the professionals ranges from 5 lacs – 25 lacs depending upon the experience in the given field.

Digital Marketing Eligibility Criteria


UG: For pursuing UG coursein Digital Marketing the candidate must have cleared 10+2 or equivalent from a recognised board or university 

PG: For pursuing PG course in Digital Marketing the candidate must be a graduate (cleared 10+2+3) in any discipline or equivalent from a recognized university

Digital Marketing Courses


Digital Marketing degree courses are offered at both UG and PG levels under management stream. At UG level, you can opt for BBA/BMS with Digital Marketing as the specialization and at PG level, you can opt for MBA in Digital Marketing. You can also choose from various online certification courses of short duration offered by private entities like Indian Institute of Management (IIM) Bangalore, Indian School of Business (ISB) Hyderabad, International Institute of Information technology (IIIT) Bangalore, AEGIS School of Business. etc. if you are a working professional and wish to make a foray into Digital Marketing field.

Digital Marketing Syllabus


Students before enrolling in the course must have a brief idea of the entire curriculum of Digital Marketing, listed below:

Digital Marketing Fundamentalsigital
Marketing v/s SalesMarketing Mix and 4 Ps
What is Digital MarketingInbound vs Outbound Marketing
Content MarketingUnderstanding Traffic
Understanding LeadsStrategic Flow for Marketing Activities
Website Planning and Structure
Core Objective of Website and FlowOne Page Website
Strategic Design of Home PageStrategic Design of Products & Services Page
Strategic Design of Pricing PagePortfolio, Gallery and Contact Us Page
Call to Action (Real Engagement Happens)Designing Other Pages
SEO OverviewGoogle Analytics Tracking Code
Website AuditingDesigning WordPress Website
Facebook Marketing Fundamentals
Profiles and PagesBusiness Categories
Creating Facebook PagesPage Info and Settings
Facebook Page Custom URLInvite Page Likes
Featured VideoPin Post and Highlights
Scheduling PostsFacebook Events
Reply and MessageFacebook Insights Reports
Competitor’s Facebook PageBan User on Facebook Page
Facebook Ad Campaigns
Organic v/s PaidDefining Ad Objective
Performance MatrixAd Components
Designing Creative ImageFacebook Ad Structure
Setting Up Facebook Ad AccountCreate Ad – Targeting
Create Ad – BudgetingCreate Ad – Creative
Content and CTABoosting Page Posts
Page PromotionVideo Promotion
Similar Ads and AudiencesTracking Pixels Code
Remarketing – Website VisitorsCustom Audiences – Look Alike
Custom Audience – Saved GroupManaging and Editing Ads
Ad Reports and Ad InsightsBilling and Account
Facebook Advance Strategies
Facebook Business ManagerPeople, Pages and Roles
Ad Accounts ConfigurationsAd Agencies and Assigning
Shared Login for FB Business A/cPower Editor
Email Targeting on FacebookFacebook Offers
CTA on PagePosts for Location
Google Adwords
Understanding AdwordsGoogle Ad Types
Creating Ad CampaignsPricing Models
Creating Text AdsCreating Ad Groups
PPC Cost FormulaBidding Strategy for CPC
Ad Page RankKeywords Control
Adwords User InterfaceKeyword Planning
PPC, CPM, CPABidding Strategy on Location/Schedule/Devices
Conversion Tracking CodeDesigning Image Ads
Creating Animated AdsYoutube Video Promotion
Remarketing StrategiesRemarketing Rules
Remarketing Tracking CodeLinking Google Analytics
Designing Remarketing ImagesShared Budget
YouTube Marketing
Video FlowBranding Watermark
Google Pages for YouTube ChannelVerify Channel
Webmaster ToolAssociated Website Linking
Custom Channel URLChannel ART/Links/Keywords
Featured Contents on ChannelChannel Main Trailer
Uploading VideosUploading Defaults
Channel NavigationCTA – Annotation
CTA – ExtroCTA – Cards for Mobile
Redirect Traffic to WebsitePost Upload Enhancements
Live BroadcastingManaging Playlists
Managing CommentsManaging Messages
Monetization with AdsensePaid Youtube Channel
Channel AnalyticsReal Time Analytics
Google Plus for Businesse
G+ Pages Ranks HigherGoogle Plus Profile
Google Local BusinessGoogle + Company Page
Adding Contact LinksUtilizing +1 Button
Managing CirclesPosting Contents
Google HangoutsSocial Relevance to G+ in Adwords
Sharing G+ Buttons on WebsiteHashTags and Mentions
Review and TestimonialsG+ Mobile App
Integration with Websiten
LinkedIn, Twitter and PinterestMarketing on Twitter & Pinterest
Creating LinkedIn AccountUpdating Contact Information and Links
Designing Profile and SummaryManaging Connections
Advance SearchingEndorsements – Publishing and Receiving
Creating LinkedIn Company PageUpdating Products and Services
Creating Showcase PagesEngaging with Updates
Running Paid CampaignsRecruitment through LinkedIn
LinkedIn GroupsLinkedIn Mobile App
Google Analytics and WebMaster Tools
Web AnalyticsIntegrating with Website
Measurement MetricAccounts and Profiles
Analytics ReportingSorting, Filter and Time Chart
Audience SegmentationTraffic and Behaviour Reports
ReMarketing AudiencesGoals and Conversion Reports
Developing Intelligence ReportGoogle Webmaster Tool
Setting up Tool for SEOAdding and Managing Assets
Integrating WebMaster ToolSite Map and Site Links
Search Traffic and LinksGoogle Indexing
Managing Crawl ErrorsManaging Security Issues
Search Engine Optimization
Understanding SEOSEO Keyword Planning
Meta Tags and Meta DescriptionWebsite Content Optimization
Back Link StrategiesInternal and External Links
Optimizing Site StructureKeywords in Blog and Articles
On Page SEOOff Page SEO
Local SEOMobile SEO
eCommerce SEOOptimizing with Google Algorithms
Using WebMaster ToolMeasuring SEO Effectiveness

Digital Marketing jobs: Top Companies 


In today’s world IT sector without digital marketing cannot be imagined. Many companies across the globe are recruiting numerous experts of this field. Some of the top companies of the world who are hiring digital marketing experts are:

GoogleFacebook
iProspect IndiaWATConsult
WebchutneyMirum India
Quasar MediaPinstorm
iStratBCWebwise
ResultrixOgilvy Public Relations Worldwide
SapientRazorfishGroupM India (MEC, Mindshare, Mediacom, Maxus)
Reprise Media IndiaInteractive Avenues
To The New DigitalFoxy Moron
LangoorAdGlobal360
Xebec DigitalSocial Panga

Popular Digital Marketing Colleges in India


Digital marketing is not an unknown course in recent times have made many colleges in the country to have courses related to the field. Some known centers of the country offering the course mentioned above are:

Symbiosis Centre of Distance Learning
PG Certificate in Management in Digital Marketing
Total Fees: ₹ 20,000 | 12 months | Apply Now
Amity Future Academy in association with Wharton University
PG Diploma in Digital Marketing
Total Fees: ₹ 155,000 | 12 months | Part Time | Apply Now
IIBM Institute of Business Management
Digital Marketing Professional Certification course
Total Fees: ₹ 16,000 | 6 months | Apply Now
Tata Institute of Social Sciences
PG Diploma in Digital Marketing
Total Fees: ₹ 35,000 | 12 months | Part Time | Apply Now