What is Digital Marketing?
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Digital Marketing encloses all merchandise assays that utilize an appliance or the cyberspace. Business attaches exponential passage such as web crawler, social site, Email, and other websites to affix with potential customers. As many corporate bodies are proving important to this field, this shows secure this sector is in the near future. Salary of the professionals ranges from 5 lacs – 25 lacs depending upon the experience in the given field.
Digital Marketing Eligibility Criteria
UG: For pursuing UG coursein Digital Marketing the candidate must have cleared 10+2 or equivalent from a recognised board or university
PG: For pursuing PG course in Digital Marketing the candidate must be a graduate (cleared 10+2+3) in any discipline or equivalent from a recognized university
Digital Marketing Courses
Digital Marketing degree courses are offered at both UG and PG levels under management stream. At UG level, you can opt for BBA/BMS with Digital Marketing as the specialization and at PG level, you can opt for MBA in Digital Marketing. You can also choose from various online certification courses of short duration offered by private entities like Indian Institute of Management (IIM) Bangalore, Indian School of Business (ISB) Hyderabad, International Institute of Information technology (IIIT) Bangalore, AEGIS School of Business. etc. if you are a working professional and wish to make a foray into Digital Marketing field.
Digital Marketing Syllabus
Students before enrolling in the course must have a brief idea of the entire curriculum of Digital Marketing, listed below:
| Digital Marketing Fundamentalsigital | |
| Marketing v/s Sales | Marketing Mix and 4 Ps |
| What is Digital Marketing | Inbound vs Outbound Marketing |
| Content Marketing | Understanding Traffic |
| Understanding Leads | Strategic Flow for Marketing Activities |
| Website Planning and Structure | |
| Core Objective of Website and Flow | One Page Website |
| Strategic Design of Home Page | Strategic Design of Products & Services Page |
| Strategic Design of Pricing Page | Portfolio, Gallery and Contact Us Page |
| Call to Action (Real Engagement Happens) | Designing Other Pages |
| SEO Overview | Google Analytics Tracking Code |
| Website Auditing | Designing WordPress Website |
| Facebook Marketing Fundamentals | |
| Profiles and Pages | Business Categories |
| Creating Facebook Pages | Page Info and Settings |
| Facebook Page Custom URL | Invite Page Likes |
| Featured Video | Pin Post and Highlights |
| Scheduling Posts | Facebook Events |
| Reply and Message | Facebook Insights Reports |
| Competitor’s Facebook Page | Ban User on Facebook Page |
| Facebook Ad Campaigns | |
| Organic v/s Paid | Defining Ad Objective |
| Performance Matrix | Ad Components |
| Designing Creative Image | Facebook Ad Structure |
| Setting Up Facebook Ad Account | Create Ad – Targeting |
| Create Ad – Budgeting | Create Ad – Creative |
| Content and CTA | Boosting Page Posts |
| Page Promotion | Video Promotion |
| Similar Ads and Audiences | Tracking Pixels Code |
| Remarketing – Website Visitors | Custom Audiences – Look Alike |
| Custom Audience – Saved Group | Managing and Editing Ads |
| Ad Reports and Ad Insights | Billing and Account |
| Facebook Advance Strategies | |
| Facebook Business Manager | People, Pages and Roles |
| Ad Accounts Configurations | Ad Agencies and Assigning |
| Shared Login for FB Business A/c | Power Editor |
| Email Targeting on Facebook | Facebook Offers |
| CTA on Page | Posts for Location |
| Google Adwords | |
| Understanding Adwords | Google Ad Types |
| Creating Ad Campaigns | Pricing Models |
| Creating Text Ads | Creating Ad Groups |
| PPC Cost Formula | Bidding Strategy for CPC |
| Ad Page Rank | Keywords Control |
| Adwords User Interface | Keyword Planning |
| PPC, CPM, CPA | Bidding Strategy on Location/Schedule/Devices |
| Conversion Tracking Code | Designing Image Ads |
| Creating Animated Ads | Youtube Video Promotion |
| Remarketing Strategies | Remarketing Rules |
| Remarketing Tracking Code | Linking Google Analytics |
| Designing Remarketing Images | Shared Budget |
| YouTube Marketing | |
| Video Flow | Branding Watermark |
| Google Pages for YouTube Channel | Verify Channel |
| Webmaster Tool | Associated Website Linking |
| Custom Channel URL | Channel ART/Links/Keywords |
| Featured Contents on Channel | Channel Main Trailer |
| Uploading Videos | Uploading Defaults |
| Channel Navigation | CTA – Annotation |
| CTA – Extro | CTA – Cards for Mobile |
| Redirect Traffic to Website | Post Upload Enhancements |
| Live Broadcasting | Managing Playlists |
| Managing Comments | Managing Messages |
| Monetization with Adsense | Paid Youtube Channel |
| Channel Analytics | Real Time Analytics |
| Google Plus for Businesse | |
| G+ Pages Ranks Higher | Google Plus Profile |
| Google Local Business | Google + Company Page |
| Adding Contact Links | Utilizing +1 Button |
| Managing Circles | Posting Contents |
| Google Hangouts | Social Relevance to G+ in Adwords |
| Sharing G+ Buttons on Website | HashTags and Mentions |
| Review and Testimonials | G+ Mobile App |
| Integration with Websiten | |
| LinkedIn, Twitter and Pinterest | Marketing on Twitter & Pinterest |
| Creating LinkedIn Account | Updating Contact Information and Links |
| Designing Profile and Summary | Managing Connections |
| Advance Searching | Endorsements – Publishing and Receiving |
| Creating LinkedIn Company Page | Updating Products and Services |
| Creating Showcase Pages | Engaging with Updates |
| Running Paid Campaigns | Recruitment through LinkedIn |
| LinkedIn Groups | LinkedIn Mobile App |
| Google Analytics and WebMaster Tools | |
| Web Analytics | Integrating with Website |
| Measurement Metric | Accounts and Profiles |
| Analytics Reporting | Sorting, Filter and Time Chart |
| Audience Segmentation | Traffic and Behaviour Reports |
| ReMarketing Audiences | Goals and Conversion Reports |
| Developing Intelligence Report | Google Webmaster Tool |
| Setting up Tool for SEO | Adding and Managing Assets |
| Integrating WebMaster Tool | Site Map and Site Links |
| Search Traffic and Links | Google Indexing |
| Managing Crawl Errors | Managing Security Issues |
| Search Engine Optimization | |
| Understanding SEO | SEO Keyword Planning |
| Meta Tags and Meta Description | Website Content Optimization |
| Back Link Strategies | Internal and External Links |
| Optimizing Site Structure | Keywords in Blog and Articles |
| On Page SEO | Off Page SEO |
| Local SEO | Mobile SEO |
| eCommerce SEO | Optimizing with Google Algorithms |
| Using WebMaster Tool | Measuring SEO Effectiveness |
Digital Marketing jobs: Top Companies
In today’s world IT sector without digital marketing cannot be imagined. Many companies across the globe are recruiting numerous experts of this field. Some of the top companies of the world who are hiring digital marketing experts are:
| iProspect India | WATConsult |
| Webchutney | Mirum India |
| Quasar Media | Pinstorm |
| iStrat | BCWebwise |
| Resultrix | Ogilvy Public Relations Worldwide |
| SapientRazorfish | GroupM India (MEC, Mindshare, Mediacom, Maxus) |
| Reprise Media India | Interactive Avenues |
| To The New Digital | Foxy Moron |
| Langoor | AdGlobal360 |
| Xebec Digital | Social Panga |
Popular Digital Marketing Colleges in India
Digital marketing is not an unknown course in recent times have made many colleges in the country to have courses related to the field. Some known centers of the country offering the course mentioned above are:
| Symbiosis Centre of Distance Learning |
| PG Certificate in Management in Digital Marketing Total Fees: ₹ 20,000 | 12 months | Apply Now |
| Amity Future Academy in association with Wharton University |
| PG Diploma in Digital Marketing Total Fees: ₹ 155,000 | 12 months | Part Time | Apply Now |
| IIBM Institute of Business Management |
| Digital Marketing Professional Certification course Total Fees: ₹ 16,000 | 6 months | Apply Now |
| Tata Institute of Social Sciences |
| PG Diploma in Digital Marketing Total Fees: ₹ 35,000 | 12 months | Part Time | Apply Now |
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